SOMETHING LIKE A PHENOMENON
PHENOMENON was a popular brand at Liquor, Woman & Tears, a creation of the retailer UNITED ARROWS. I was Liquor, Woman & Tears' store director from 2006 to 2009. PHENOMENON was launched in Japan in the 90's. It's not too much to say that they established the way of making clothes like making music in the 2000's - specifically, “combining things” in the hip-hop style which is popular all over the world today. In the U.S., there is an Instagram account dedicated to their archive pieces, and it's attracting attention once more.
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